THE ROCK OUR WORLD CAMPAIGN: ROCKING THE RELATIONSHIP BETWEEN PEOPLE AND NATURE.
Together we’re redefining how people and nature can thrive.
Protecting treasured places, iconic wildlife and irreplaceable natural systems
Transforming the relationship between nature and people
Inspiring a movement of hearts and minds committed to creating real changes
Our vision is of thriving nature and thriving communities—a shared future that enables us to prosper at the same time that we care for the lands and waters that sustain us.
Magnificent forests. Fertile farmlands. Crystalline waters. Soaring mountains. Teeming wildlife. For more than fifty years, The NatureConservancy in Washington has been protecting the bounty of nature that defines our state. But our world is changing. Climate change and extraordinary growth are placing an unprecedented strain on our precious resources.
Now more than ever, we need to rock our thinking about conservation. Twenty-first century conservation is about more than protecting nature. It’s about fostering a healthy relationship between nature and the people who depend on it. And it’s about doing it when we need to most: today.
Why The Nature Conservancy? As part of the world’s largest conservation organization, we are uniquely positioned to protect and enhance the quality of life that makes our state so extraordinary. Three strengths set us apart:
- Innovative solutions that create the greatest positive impact on nature and people.
- Trusted partnerships with tribes, businesses, government and individuals, allowing nature and communities to prosper together.
- Capacity to work at a meaningful scale that benefits our state and our world.
With each new partnership and each conservation success, we are gaining new momentum on our journey toward a sustainable,shared future for our state—and for our world.