THE ROCK OUR WORLD CAMPAIGN: ROCKING THE RELATIONSHIP BETWEEN PEOPLE AND NATURE.

THIS IS A TRANSFORMATIONAL TIME IN OUR HISTORY. WE FACE SOCIAL, ECONOMIC AND ENVIRONMENTAL CHALLENGES THAT THREATEN ALL THAT WE LOVE AND DEPEND ON. WITH YOUR SUPPORT, WE CAN REDEFINE HOW PEOPLE, NATURE AND ECONOMIES CAN THRIVE IN OUR WORLD.
— Byron Bishop Chair, Board of Trustees, The Nature Conservancy of Washington

Together we’re redefining how people and nature can thrive.

Protecting treasured places, iconic wildlife and irreplaceable natural systems

Transforming the relationship between nature and people

Inspiring a movement of hearts and minds committed to creating real changes

 

Our vision is of thriving nature and thriving communities—a shared future that enables us to prosper at the same time that we care for the lands and waters that sustain us.

Magnificent forests. Fertile farmlands. Crystalline waters. Soaring mountains. Teeming wildlife. For more than fifty years, The NatureConservancy in Washington has been protecting the bounty of nature that defines our state. But our world is changing. Climate change and extraordinary growth are placing an unprecedented strain on our precious resources.

Now more than ever, we need to rock our thinking about conservation. Twenty-first century conservation is about more than protecting nature. It’s about fostering a healthy relationship between nature and the people who depend on it. And it’s about doing it when we need to most: today.

Why The Nature Conservancy? As part of the world’s largest conservation organization, we are uniquely positioned to protect and enhance the quality of life that makes our state so extraordinary. Three strengths set us apart:

  • Innovative solutions that create the greatest positive impact on nature and people.
  • Trusted partnerships with tribes, businesses, government and individuals, allowing nature and communities to prosper together.
  • Capacity to work at a meaningful scale that benefits our state and our world.

With each new partnership and each conservation success, we are gaining new momentum on our journey toward a sustainable,shared future for our state—and for our world.

Our innovative solutions carried out at meaningful scale are transforming our state, and our world. By leveraging our science, experience and unique partnerships, we’re able to provide the greatest good for nature as well as those who rely on it in order to thrive. 


LAND

Washington’s forests are treasured by all who live and work here. Yet intensive use and climate change are putting their health at risk—diminishing critical wildlife habitats, weakening local economies and threatening access to world-class recreation. By employing the latest science and partnering with local tribes and communities, we are restoring millions of forest acres in the Cascades and on the Pacific Northwest coast, making them more resilient to fire, disease and climate change.


OCEAN

The Pacific Ocean and its iconic shorelines feed our families and nourish our souls. But unsustainable fishing, intensive industrial use and the lack of cohesive policy threaten the ocean and marine life we depend on. We’re promoting healthy oceans and coasts, pioneering sustainable fishing practices and safeguarding river corridors on the Olympic Peninsula to help ensure the future of Washington’s vibrant coastal communities.


WATER

Clean water is vital to people and nature. However, poor water quality, more frequent flooding and a fragmented water management system are straining the resilience of our freshwater systems. Our pioneering Floodplains by Design approach helps wildlife thrive, while improving flood protection for towns and farms, restoring salmon habitats, improving water quality and expanding the opportunities for outdoor recreation. 


CITIES

Our state is becoming increasingly urban. In fact almost all of Washington’s rapid growth is happening in our cities. That puts more pressure on our resources, straining the balance between cities and the nature that surrounds them. We’re collaborating with conservation organizations, social justice groups, and youth and urban leaders to develop resilient cities with green infrastructure and natural solutions to stormwater runoff that pollutes Puget Sound.


CLIMATE

Climate change affects us all. River flows are peaking earlier, summer stream levels are dropping, wildfires are increasing and sea levels are rising. We are investing in forests, wetlands and agricultural practices to capture and store carbon on a large scale. We’re building support for limits on carbon emissions and working with governments, tribes and businesses to develop science-led ways to protect people and nature with natural systems to create climate resilience. 

 
THE NEXT FIVE YEARS ARE CRITICAL TO THE WELL-BEING OF OUR FAMILIES, COMMUNITIES AND STATE. THE FUTURE OF EVERYTHING WE VALUE, FROM OUR ECONOMIC PROSPERITY TO HOW WE GET OUR FOOD AND WATER, TO WHERE WE WORK AND PLAY, IS AT STAKE. WITH YOUR SUPPORT, HERE IS WHAT WE WILL ACHIEVE BY 2020.
— Michael S. Stevens, State Director, The Nature Conservancy in Washington

FORESTS FOR OUR FUTURE

  • 500,000 acres will be protected in the Cascades, Olympic Rainforest and Clayoquot Sound.

  • Six million acres will be managed through collaborative conservation.

500,000 ACRES

THAT WILL SHOW IMPROVED FOREST AND STREAM HEALTH

3.5M TONS OF CO2

THAT WILL BE SEQUESTERED BY PROTECTING AND RESTORING FORESTS

 

AN OCEAN OF PROGRESS

  • 15 percent of privatized fishing rights will be moved into conservation-guided ownership and protection, assuring a sustainable future for fishing communities and shellfish industries.

  • 13,000 acres of native and farmed shellfish beds in Willapa Bay and Grays Harbor will be protected through Shoreline Master Plans.

  • 360 square miles of coastal ocean fishing grounds will be protected from overfishing and impacts of offshore energy development and mining through designation as Essential Fish Habitat.

Reducing pollution and spills.

We will diminish the threat of oil spills to at or below 2010 levels, even as vessel traffic increases by 25 percent or more—and develop a common framework for assessing and measuring oil spill risk that will be adopted by U.S., Canadian, Tribal and First Nations authorities.

 

RIVERS OF LIFE

  • 12 basin-scale projects in priority rivers will create habitat and clean water for shellfish and salmon, while protecting farmland and strengthening agricultural communities.
  • 3,000 acres of floodplains and estuaries will be restored and the risk of flooding reduced for at least 15 communities, protecting $200 million worth of homes and buildings.

300%

AMOUNT THAT WILD SALMON PRODUCTIVITY WILL INCREASE IN FIVE PRIORITY RIVER SYSTEMS

 
 

Clean cities, clean sound.

We will galvanize an active, working coalition to implement viable solutions to cleaning up Puget Sound, including green infrastructure.

GREENER CITIES

  • Green infrastructure will treat one billion gallons of stormwater a year.
  • One million trees will be planted for clean water, capturing carbon and benefiting communities.
  • 20,000+ raingardens on private property will demonstrate the power of small scale green infrastructure
 

From Threat to Opportunity

Our land, ocean, water and cities strategies all help prepare Washington's communities and wildlife habitat for the effects of climate change.

CLIMATE CHANGE RESILIENCE

  • Wildfire risk will be cut by 50 percent in seven rural communities, benefiting 12,000 people through active forest management.

  • Tools will be developed that incorporate considerations of climate change impacts for local land use planners to help coastal communities adapt to rising sea levels.
  • Carbon emissions will be reduced through policy and technological innovation.
 

When we devise solutions we can share with the world, our ever-more-connected planet becomes a better place to live. And your dollars become more powerful than you ever imagined.

As part of the world’s largest conservation organization, we benefit from a worldwide network of scientists solving our planet’s biggest challenges. Together we are leveraging our expertise to have a greater impact worldwide, while applying proven solutions created elsewhere to projects we’re working on right here.

Clearing the way for Kenya’s elephants. When spring rains soak Kenya’s lowlands, elephants come down the mountains to forage along well-traveled migration corridors. But many of these routes are no longer there or are obstructed by fences. The Nature Conservancy is working with our Kenyan partners to conserve habitat and migration routes across millions of acres of precious feeding ground. This strategy mirrors our own work in eastern Washington and beyond, where we are restoring habitat and migration routes for elk, wolves and other wildlife.

Working together to sustain the Emerald Edge. The Emerald Edge, which includes Washington’s Olympic Rainforest, is one of the world’s leading sources for wild salmon and timber and home to 35 First Nations and tribes who rely on it for their livelihoods. Together our partnership has helped protect five million acres of rainforest and put more than 19 million acres into sustainable conservation. 

TOGETHER WE’RE MAKING A DIFFERENCE IN:

Africa
Asia and the Pacific
Australia
The Caribbean
Central America
Europe
North America
South America

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THE WORLD WE DEPEND ON DEPENDS ON US. HELP US CONTINUE TO SUSTAIN AND ENHANCE THE RELATIONSHIP BETWEEN NATURE AND PEOPLE—NOW! 

You can help us protect and restore more than 6.5 million acres of forestland and waters across the Central Cascades, Puget Sound, the Olympic Rainforest, Clayoquot Sound and beyond. Together we can continue to reduce catastrophic and costly wildfires, provide clean water for our growing cities, bolster local economies by creating jobs, sustain wildlife and replenish the earth’s oxygen. 


$160 million for Washington and Our World

Achieving our bold vision requires a bold investment. That’s why The Nature Conservancy has launched the largest campaign in conservation history—for our home and our world. In Washington we are committed to raising $160 million in private philanthropy from generous donors like you. Every dollar you contribute leverages an estimated $50 in conservation impact through our ability to influence public spending, build partnerships and raise impact investment.

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NATURE IS THE FOUNDATION OF OUR REGION’S WELL-BEING AND PROSPERITY. ONLY BY WORKING TOGETHER CAN WE SUSTAIN THE RESOURCES WE DEPEND UPON AND OUR QUALITY OF LIFE.
— Scott and Jenny Wyatt, Washington Campaign Co-Chairs
 
OUR STATE’S NATURAL WONDERS — ICONIC
EVERGREENS, LIFE-GIVING RIVERS, BOUNTIFUL FARMS, DRAMATIC COAST AND BUSTLING CITIES — ARE CHERISHED AND IRREPLACEABLE. NOW IS THE TIME TO PROTECT AND ENHANCE WHAT WE HOLD MOST DEAR.
— Howard Wright and Kate Janeway, Washington Campaign Co-Chairs
 
THROUGH INNOVATIVE THINKING, STRONG PARTNERSHIPS AND A COMMITMENT TO SOLVING OUR BIGGEST CHALLENGES, WE CAN CREATE A SHARED SUSTAINABLE FUTURE WHERE NATURE, PEOPLE AND ECONOMIES ALL THRIVE.
— Steve and Heather Singh, Washington Campaign Co-Chairs