Your ROCK OUR WORLD Campaign:

JULY 1, 2016 – JUNE 30, 2017

"Thank you. You are part of something big: an ambitious push to transform the relationship between people and nature, for the benefit of both. Thanks to your commitment and support, we have extraordinary opportunities to adapt to rapid change and prepare for a thriving future. I am honored to be your partner in this work, and excited to build on our progress of the past two years. Together, we are creating hope for the very nature of Washington and our world."
— Kate Janeway, Washington Chapter Board Chair, Rock Our World Campaign Co-chair


Explore Some of the progress we've made together:

Thanks to supporters and partners like you, we've made great strides toward our 2020 vision through the Rock Our World Campaign. We’re pursuing an ambitious, five-year plan to transform the relationship between people and nature here in Washington, for the benefit of both. Click on any of the buttons below to explore highlights: 


OUR 2020 GOAL:
Drive implementation of practical, broadly-supported solutions that lower carbon emissions, strengthen communities, protect nature and boost economies across Washington; and that inform and advance regional, national and global efforts.

Year Two Highlights

Our Lands, Oceans, Water and Cities strategies are helping to mitigate the impacts of climate change on Washington’s communities and wildlife. Additional highlights of our climate work this past year include:

50 businesses

have sat down with the Conservancy for frank, practical discussions about climate change policies that could work in our state

83% of voters

in Washington believe that climate change is happening here, per polling this past year by the Conservancy, with approximately 70% wanting state action to reduce carbon pollution and invest in clean water and natural areas.

22,000 people

not previously engaged have joined a new online effort designed to connect with climate swing voters by sharing information and hosting thoughtful discussions about climate change in Washington—including what it means to them and what can be done

This past year was pivotal for establishing the building blocks for bold action on climate. The Conservancy is making it real by showcasing how climate change is impacting people and communities right here in our state. With our outreach to the business community, and the creation of a strategic public engagement website, we are aggressively building the groundswell of public support that we will need to win big on climate policy.”
— Mo McBroom, Government Relations Director

OUR 2020 GOAL:
New natural infrastructure will start reducing stormwater pollution across our region, resulting in a cleaner, healthier Puget Sound. We will work with a greater diversity of people and partners to bring the benefits of nature home to more communities.

Year Two Highlights

80 organizations

have partnered with the new City Habitats network—co-launched by the Conservancy—to solve stormwater through collaborative action on nature-based solutions and re-imagining our urban areas as good for clean water and healthy communities

6 schools

received “garden grants” for students to create and maintain on-site raingardens, in conjunction with a supporting curriculum about stormwater runoff pollution developed by the Conservancy’s national Nature Works Everywhere program

9 experts

worked with us to explore our beta mapping tool designed to support decisions about where to build green infrastructure to naturally treat stormwater runoff pollution; additional discussions with potential users will help us tailor this tool to effectively prioritize stormwater investments.

For me, this past year stands out for our work with the business community around our vision for Puget Sound’s cities. We deepened partnerships with regional giants Boeing, Microsoft and Vulcan. We found common ground with many other private sector leaders, including motivation to support the broader Puget Sound community. Together, we’re on our way to transforming this region by bringing more nature into our cities to benefit people and clean up our Sound.”
— Jessie Israel, Puget Sound Conservation Director

Create and act on a common vision for managing at least a dozen of Washington’s major river basins, applying conservation solutions that integrate the needs and interests of all stakeholders for a more sustainable, thriving future.

Year Two Highlights

1,000 acres

of habitat are now reconnected to rivers in 10 basins—resulting in more wild salmon, protected farms, safer houses and businesses and new recreational access.

1 game-changing innovation

to revolutionize dairy waste management has attracted a $1 million federal grant to test its potential for eliminating a significant non-point source of Puget Sound pollution; now Washington state is considering a significant capital investment in this promising technological trial

$180 million in public funding

for the breakthrough Floodplains by Design partnership for projects that reduce flood risk, restore salmon habitat, improve water quality, and support local food production and recreation.

When a once-skeptical community leader says, “You kept your word, you followed through,” I know we are making real progress. The transformation we envision for Puget Sound floodplains requires significant trust among collaborating partners, which takes years to earn. We are now experiencing the dividends of our commitment to convene, listen to and support local communities in order to build a lasting vision that works for everyone.”
— Kat Morgan, Associate Director of Puget Sound Conservation

Our 2020 Goal
360 square miles of fishing grounds and 13,000 acres of shellfish beds will be protected, and investments and improvements in fishing and aquaculture practices will start delivering measurable benefits to marine ecosystems, economies and coastal communities.

Year Two Highlights

1,000 abandoned pots, lines and buoys removed

across 150 square miles of ocean, in partnership with tribal fishermen, to protect marine life from old fishing pots, buoys and nets.

75 full-time annual jobs

would be created in coastal communities should the state legislature approve the current round of proposed Washington Coast Restoration Initiative (WCRI) projects.

2 public coastal plans

The Marine Spatial Plan and Shoreline Master Plan are being finalized in the next few months to guide land and water management decisions on our Pacific coast.

We’ve set the stage for collaborative conservation of habitats and communities across Washington’s coast through our multi-year work on complex public planning processes. We engage in such efforts because they will guide decisions affecting people and nature for many years—for example, safeguarding existing ocean uses and ecologically important places; or helping communities and coastlines adapt to rising sea levels. The partnerships forged through this work hold the key to a sustainable future.”
— Jodie Toft, Senior Marine Ecologist and Acting Marine Conservation Director

Our 2020 Goal
300,000 acres of forest will be permanently protected and six million acres will be managed to endure through forest partnerships that support local economies, promote a full diversity of wildlife, and provide inspiring places for people to live, work and play.

Year Two Highlights

450,000 Forest Acres Restored or in the Queue 

for on-the-ground work by The Nature Conservancy and its forest management partners on the eastern slopes of the Cascades Mountains.

7,000 Acres transferred

from the Hoh River Trust, part of a 10-year effort to preserve the remaining wild and undammed rivers of the Olympic Rainforest.

36,750 Trees Planted 

on Conservancy-owned restoration sites — from areas catastrophically burned in recent years to the mossy Hoh River valley.

Over the past year, the Conservancy expanded collaboration with communities sustained by the nature around them. On the Olympic coast, our staff worked with town and tribal leaders to plan forest restoration and management that will benefit local residents. We opened a new office in Cle Elum, and we moved into a new space in Wenatchee—both so we can better interact with the community. Our ongoing engagement is creating widespread commitment to long-term forest health.
— Dave Rolph, Director of Forest Conservation Management, and James Schroeder, Director of Forest Conservation Partnerships

Thank you to everyone who has contributed to the Rock Our World Campaign!

Achieving our bold vision requires a bold investment. That’s why The Nature Conservancy has launched the largest campaign in conservation history—for our home and our world.

In Washington, we are committed to raising $160 million in private philanthropy from generous donors by 2020. Every dollar contributed leverages an estimated $50 in conservation impact through our ability to influence public spending, build partnerships and raise impact investment.


A message from Mike Stevens, Washington State Director:

You have given us a voice, and we're using it. 

At a time of uncertainty when passions are running high, we believe that nature unites us—and so, we are speaking up: 


POLICY: From Olympia to D.C., we’re vigorously promoting common-sense policies while defending proven conservation and science investments. Decades of bipartisan collaboration with government at all levels have positioned us as a trusted voice at this critical time. Our efforts are strengthened by members of our board of trustees, as well as influential business and community leaders, who are leveraging their relationships and reputations in support of our shared vision.

SCIENCE: Science is woven throughout the Conservancy’s work, informing all that we do. In Washington, our scientists are partnering with leading institutions and companies to pursue game-changing innovations. The resulting research, tools and technology will answer key questions and advance solutions to our biggest conservation challenges locally and globally. We will always advocate for the necessity of science to inform, improve and enhance our world. 

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PARTNERSHIP: We can’t achieve our ambitious vision alone. We believe that the complex problems we seek to solve require everyone’s input and participation. As we expand our circle, we are including and amplifying voices that have often been left out of the conversation. We strive to listen, learn, and then act on what we’ve heard from local communities across Washington and beyond. For us, this includes meeting them where they are, and using our skills and resources to support their leadership and help meet their needs.

Together, we have an influential voice. You have helped establish The Nature Conservancy as an effective conservation advocate that’s prepared to speak up and lead, here in Washington and beyond. Given the urgency of the challenges we face, I couldn’t be more grateful. Thank you.